How to Create Your Brand Identity

The key to creating a visual brand identity is to emulate the character of the brand visually. You want your visual branding to mirror what your brand provides, promises and delivers.  This post will go over the four elements that make up a brand identity, show you who is rockin their brand identity and give you tons of inspo to create your own! Click the READ MORE button below!

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Crafting Your Brand Positioning Statement

Now that you have a jump start on what your authentic brand and business looks like.  Now that you have identified who you are, your strengths and weaknesses and how to incorporate that into building an authentic business, let’s dive into another branding foundation: brand positioning - and crafting your brand positioning statement.

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