How to Make the Most Out of a Hiatus

It's no surprise that this space has been quiet over the last part of 2016.  Since the summer, my life - offline, has really zapped all of my energy.  At my job, I've been really busy taking on new roles, new initiatives and developing and implementing new processes which includes an entirely new onboarding process for new hires.  That was a big run-on sentence. :|  Moving on...

Click that button below to get the scoop on 4 things you can do when you're ready to come back from a hiatus.

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Don't Lose Your Customers

You’ve done the work! Pat yo’self on the back girl.  But don’t pat too hard! The work isn’t over yet girl ;)!

You created high value content for your audience.  You gave away content and products for free that should have been paid for.  You created and sold products that helped your customers solve their problems.

DON’T SACRIFICE ALL THAT HARD WORK!

Click the read more button to learn how to keep your customers, and gain their loyalty and trust.

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How to Maintain Brand Equity

Your biz is finally in that sweet spot.

You are now recognizable.  Customers are loyal to your brand and any new offerings you have.

Why?  Because of the blood sweat and tears in laying down your branding foundations. You know what I’m talking about!  Creating your authentic brand, positioning yourself, developing a visual identity that correlates with your brand’s values and tone and building brand equity or a consumer experience that customers want to experience again and again.

 

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Case Study: 2nd Month in Business

Another month down in the books.  New lessons learned.  More challenges conquered.  New heights reached.  All of it, one step at a time.  Like I’ve said before, no one built an empire in a day, right?

I know so many people who have brilliant ideas for successful businesses but hold back because of money concerns.  This space will be a real life experiment on finding efficient and small ways to make money so that I can slowly invest (risk) more money into what I really want to pursue.

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