Why We Need to Refocus Our Brainstorming Process

As I watched the pageviews of my top post grow (that was only published a month ago), and my list subsequently - I had to think to myself, WHY?  What did I do to nail it right in the head?  Why did this post outperform every other post and blow it out of the water?

And this is the reason girlies…

Because I created problem solving content.  

I saw a need. I had the expertise to solve the problem. And I provided a solution to the need.

Simple, right?

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