When you first want to start a business, one of the first things that you think about is a logo. Why? Because as a consumer, you know that it is a representation of your brand and business. At this phase of your startup you’ve probably come across hundreds of gorgeous, fancy logos and you can’t wait to have your own.
But let’s take the pedal off the medal for a hot second. Let's hold your horses just for a moment. What if at this point you don’t need a logo? What if, at this point in your business it is okay to just use your business name and a “brand font” as your logo instead of an icon or your biz name with design elements?
3 reasons why you don’t need a logo as a start-up business:
When you’re first starting up a business, there is some type of investment you will need to make. For me, it was paying for my website’s platform (Squarespace, which is $12 per month) and paying for Google apps. Why Google apps? I wanted to be able to use an email address with my domain name in a simple way that works for me. Spending $5 per month for a user-friendly service that I know, trust and love was a no brainer for me. Right off the bat, I’ve been investing $17 per month on my business, which is low risk for me and something that I feel comfortable with.
Some people might start off with being able to invest $5 per month, $10 per month, $20, $50, etc. And so it is important to focus what you should invest in and what can wait or can be done yourself with a little free help from the experts.
If you want more information or ideas on what to spend given an allotted budget per month, Regina from byRegina has an outstanding post on how to invest your money into your business based on different tiers like what I’ve explained in the paragraph above.
As your business grows and as you start to create content and products, you, the biz owner, will grow as well. You will learn from mistakes that will be made. Yo, none ofus are perfect. You will learn more and more about your audience and what speaks to them. And you will learn the happy medium that fits you and your audience. Even the best of the best didn’t “get their branding right”, right off the bat. Meaning - their branding evolved as they and their businesses evolved. Example? Maya Elious talks about her brand evolving here.
Logos Support Recognized Brands
Let me ask you a question. When you see a “swoosh” on a shoe, what brand produces that show? Nike, right? When you see an “M” on a hamburger wrapper, you know without even thinking twice that McDonald’s makes that burger, right? And when you see an apple on ANY electronic device or accessory, Apple makes it, correct? Yes! Why? Because those brands are recognizable.
Wherever they place their logos, we immediately associate that product with the brand. That, my fellow biz builders, is the purpose of a logo.
To easily identify a promotional item, a marketing ad, an actual product with its brand.
If you don’t have a recognizable brand and you have a logo, what is your logo doing? Nothing. It’s doing nothing.
And I’m not saying this in a negative way. But I’m saying this so that you realize it is okay if you don’t have a logo. So that you don’t feel the pressure of having to create one when you don’t have the tools to do so. So that you don’t feel obligated to hire a designer and invest more than you are comfortable with AT THIS POINT!
Hopefully, a light bulb flickers on and you realize that IN THIS PHASE - your logo can simply be your business name. There’s a huge list of tasks that you could be spending your time and money on to help build and grow your business so that one day you will NEED a logo to easily identify your products and promotions in the marketplace.
I’m in that place right now. And I’m totally okay with it. I rather have a simple “logo” of just my business name using my brand colors and fonts than a logo that, excuse my language, is half-assed.
Ok, Aukele, I’m sold on holding off on my logo, what now?
Brand Your Biz
Have you defined and implemented your brand? If not, you should get started on that now. First and foremost, your brand must be authentic. Check yourself with this post and be sure to get the content upgrade so you can get the authentic branding formula (or download it in the resource library). Or just fill out the deets here and the download link will be in the post-submit message (or the thank you box).
Next, you’ll want to start the process of creating your positioning statement. This helps you to really define how you want your brand to be perceived by others and will help to keep you on track. I got you covered on that too.
Lastly, based off of your brand’s key attributes that are defined in the authentic branding formula worksheet, define a color scheme and two fonts that fit your brand. I talk about that more in this post.
Develop Your Biz
This is where you put in the work. Build trust and authority by creating high-value content and delivering free content upgrades. Get your audience and potential customers and clients to know and like you by being authentic and real. Don’t fake it till you make it, remember - millennials can smell inauthenticity from a mile away. Let them know you’re going through exactly what they are going through. Let them know - hey, if I can do it, so can you. Be relatable.
Build & Maintain Brand Equity
Once you’ve started to build a name for yourself and your audience recognizes your brand, trusts you, and is developing a loyalty towards you - it is time to build and maintain your brand. In other words, making sure every user and customer experience is a positive one and delivering on your brand promises. [Related: How to Build Brand Equity | How to Maintain Brand Equity | How to Compel Your Clients to be Loyal]
After you’ve gained some traction. After you’ve established yourself. Then you can look into creating a logo that reflects your brand. A logo that your audience will start to recognize and instantly connect promotions or products with your logo to your brand.
I want to help you build your brand. I want to give you the framework and tools you need so that you can nail your dream business and build a life you love. If you haven’t already, download the authentic branding formula so that you can get started on building your brand and take the next steps to grow your biz. Fill out your deets below and the download link will be in the post-submit message (or the thank you box).