How to Maintain Brand Equity

Your biz is finally in that sweet spot.

You are now recognizable.  Customers are loyal to your brand and any new offerings you have.

Why?  Because of the blood sweat and tears in laying down your branding foundations. You know what I’m talking about!  Creating your authentic brand, positioning yourself, developing a visual identity that correlates with your brand’s values and tone and building brand equity or a consumer experience that customers want to experience again and again.

 

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How to Create Your Brand Identity

The key to creating a visual brand identity is to emulate the character of the brand visually. You want your visual branding to mirror what your brand provides, promises and delivers.  This post will go over the four elements that make up a brand identity, show you who is rockin their brand identity and give you tons of inspo to create your own! Click the READ MORE button below!

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Crafting Your Brand Positioning Statement

Now that you have a jump start on what your authentic brand and business looks like.  Now that you have identified who you are, your strengths and weaknesses and how to incorporate that into building an authentic business, let’s dive into another branding foundation: brand positioning - and crafting your brand positioning statement.

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How to Create an Authentic Brand

Let’s get real for a moment. We are being inspired daily with all the amazing content being published every day.  It gets me so excited and pumped.  You know what I’m talking about, right?  So many people rockin’ it!  Getting their groove on.  KICKING ASS AND TAKING NAMES!  Wow – so and so made $24k off of a webinar, or $1k within ten minutes of their course launch.  Whatever the attention grabbing headline is!  And while I’m happy for these biz rockstars and super pumped for them and the lives they are changing, I’M NOT THERE. AND THAT IS OK!

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